EVA BEAUTY Supply - Beauty Store Fixture System Rollout | North America
A category-first fixture system designed for high-SKU retail clarity, faster restocking, and consistent multi-store expansion.
Key Metrics
● 32 Stores Delivered
● 5-Month Program
● Category Zoning + Integrated Fixtures
● Restock-Friendly Layout Standards
Client: EVA Beauty Supply
● Industry: Beauty Supply Retail
● Region: North America
● Timeline: Jan 2024 - May 2024
● Scope: Space planning · category zoning · custom fixture manufacturing · logistics · install guidance
Our Strategy
● Unified: Category map + signage rhythm + consistent fixture proportions.
● Modular: Gondola bays, wall panels, endcaps designed to expand by modules.
● Efficient: Restock paths and storage integration to reduce labor time.
Background & Challenges
● Core Issue 1 — SKU overload & visual clutter:
Shoppers struggled to find items quickly.
● Core Issue 2 — Restocking inefficiency:
Staff spent too long replenishing and re-facing.
● Core Issue 3 — Inconsistent layouts between stores:
Chain growth created uneven customer experiences.
How We Delivered
Step 1 - Diagnosis & Strategy (Jan 2024)
Category heat map + shopper path study
Restock workflow observation + bottleneck list
Define "Radiant Store Standard v1.0"
Step 2 - Design & Approval (Feb 2024)
Gondola + wall system integration
Endcap strategy for promos and seasonal rotations
Checkout counter optimized for impulse add-ons
Step 3 - Manufacturing & QC (Mar–Apr 2024)
Step 4 - Delivery & Install Support (Apr–May 2024)
Store kits + zone labels + install checklist
Remote guidance for local installers
Deliverables
● Gondola shelving system + wall displays + endcaps
● Checkout counter + storage integration
● Engineering drawings & finish specifications
● Category zoning starter plan + signage guidelines
● Rollout playbook + after-sales spare parts
Results & Impact
● Clear category navigation improved shopping efficiency
● Faster restocking cycles + cleaner shelf presentation
● Consistent store experience across locations
Client Testimonial
"OUYEE helped us turn a high-SKU store into a clear, shoppable system. New locations now open faster, and teams maintain standards with less effort."
— Retail Expansion Lead,EVA BEAUTY Supply
Why OUYEE
● End-to-end system thinking (layout + fixtures + rollout)
● Scale-ready manufacturing for chain growth
● Retail operations fluency (restock + category logic)
● Documentation and support built for repeat openings
Core Departments
Contact & Support
Let's Discuss Your Needs
+86-18813963880
Room 3, No. 3 Ziru Road, Zixi Village, Huashan Town, Huadu District, Guangzhou, Guangdong, China
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