HEAWYTOOLS - Apparel Fixture Rollout | USA
A modular apparel fixture system designed for seasonal merchandising, fast visual resets, and repeatable expansion across multiple store formats.
Key Metrics
● 60 Stores Delivered (Phase 1)
● 5-Month Program
● 30-Min Merchandising Reset Target
● Modular Racks + Wall System Standards
Client: Heawytools
● Industry: Apparel / Fast Retail
● Region: United States
● Timeline: Mar 2024 – Jul 2024
● Scope: Layout planning · modular rack system design · custom manufacturing · logistics · install guidance
Our Strategy
● Unified: Standardized dimensions, finishes, and visual rhythm.
● Modular: Quick-change components (bars, shelves, accessories).
● Efficient: Packaging + install SOP for distributed openings.
Background & Challenges
● Core Issue 1 — Frequent seasonal changes:
Resets were slow and labor-heavy.
● Core Issue 2 — Inconsistent brand look:
Store-to-store fixture variance diluted identity.
● Core Issue 3 — Expansion pressure:
New openings needed a repeatable kit system.
How We Delivered
Step 1 - Diagnosis & Strategy (Mar 2024)
Observe merchandising workflow + peak traffic flow
Define "reset in minutes" operational target
Establish store kit types (S/M/L footprints)
Step 2 - Design & Approval (Apr 2024)
Modular racks: heavy-duty structure + adjustable components
Wall systems to balance display density and clarity
Feature tables for promo drops and seasonal storytelling
Step 3 - Manufacturing & QC (May–Jun 2024)
Step 4 - Delivery & Install Support (Jun–Jul 2024)
Labeled kits per store type
Install checklist + remote support
Deliverables
● Modular clothing racks + wall display system + feature tables
● Engineering drawings + load specs + finish spec sheet
● Reset playbook (seasonal switch SOP)
● Rollout kit plan + QA checklist
● After-sales spare parts + expansion reorder plan
Results & Impact
● Faster seasonal resets with fewer labor hours
● Brand-consistent visual execution across locations
● Reduced delays in new store openings via kit system
Client Testimonial
"OUYEE built a fixture system our teams can actually use. Visual resets are faster, and new stores open with consistent execution."
— VP of Store Development, HEAWYTOOLS
Why OUYEE
● Manufacturing scale for rollouts
● Retail workflow understanding (resets, traffic flow, display density)
● End-to-end project control + SOP documentation
Core Departments
Contact & Support
Let's Discuss Your Needs
+86-18813963880
Room 3, No. 3 Ziru Road, Zixi Village, Huashan Town, Huadu District, Guangzhou, Guangdong, China
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