DeGem JEWELS - Jewelry Display System Rollout | Europe
A modular luxury jewelry showcase system designed for high-security retail, premium brand storytelling, and rapid international store expansion.
Key Metrics
● 26 Stores Delivered
● 7-Month Program
● High-Security Glass + Lighting Integrated
● Modular Showcases + Wall Systems
Client: DeGem Jewels
● Industry: Jewelry / Luxury Retail
● Region: Europe (Italy · France · Switzerland)
● Timeline: Jun 2023 – Dec 2023
● Scope: Store layout planning · custom jewelry cases · wall display systems · lighting integration · security design · logistics · install guidance
Our Strategy
● Unified: Standardized finishes, lighting temperature, and visual rhythm.
● Modular: Interchangeable jewelry display case modules and wall units.
● Efficient: Rollout kits + installation SOP for multi-country deployment.
Background & Challenges
● Core Issue 1 — Security & visibility balance:
luxury jewelry showcases must protect products while enhancing brilliance.
● Core Issue 2 — Inconsistent store image:
Regional build-outs weakened the brand's luxury perception.
● Core Issue 3 — Fast expansion:
Growth required a repeatable custom jewelry cases system.
How We Delivered
Step 1 - Diagnosis & Retail Strategy (Jun 2023)
Study customer paths + security blind spots
Define lighting & showcase standards per store type
Establish modular store kit sizes
Step 2 - Design & Approval (Jul–Aug 2023)
Custom jewelry display cases with anti-theft locks
Integrated LED lighting for gemstone brilliance
Feature islands for hero collections
Step 3 - Manufacturing & QC (Sep–Oct 2023)
Step 4 - Delivery & Install Support (Nov–Dec 2023)
Store-labeled showcase kits
Install checklist + remote technical support
Deliverables
● Modular custom jewelry cases + wall display systems + feature islands
● Engineering drawings + lighting & lock specs
● Visual merchandising playbook
● Rollout kit plan + QA checklist
● After-sales support + expansion reorder program
Results & Impact
● Enhanced product security with premium visibility
● Brand-consistent luxury execution across countries
● Faster store openings through standardized systems
Client Testimonial
"OUYEE created a jewelry display system that feels both secure and luxurious. Every store now delivers the same high-end experience."
— Global Retail Director, DeGem JEWELS
Why OUYEE
● Trusted jewelry display case manufacturer for luxury brands
● Security-focused engineering + premium finishes
● End-to-end project control + documentation
Core Departments
Contact & Support
Let's Discuss Your Needs
+86-18813963880
Room 3, No. 3 Ziru Road, Zixi Village, Huashan Town, Huadu District, Guangzhou, Guangdong, China
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