Chow tai fook - Jewelry Display System Rollout | Scandinavia
A minimalist modular jewelry showcase system built for secure retail, refined brand expression, and scalable Nordic expansion.
Key Metrics
● 14 Flagship Stores Delivered
● 6-Month Program
● Low-Reflection Glass + Precision Lighting
● Modular Showcases + Wall Systems
Client: Chow tai fook
● Industry: Fine Jewelry / Luxury Retail
● Region: Scandinavia (Sweden · Norway · Denmark)
● Timeline: Mar 2024 – Aug 2024
● Scope: Store layout planning · custom jewelry cases · wall display systems · lighting integration · security design · regional logistics · install guidance
Our Strategy
● Unified: Neutral finishes, soft lighting, and calm visual rhythm.
● Modular: Interchangeable jewelry display case modules and wall units.
● Efficient: Rollout kits + install SOP for multi-country deployment.
Background & Challenges
● Core Issue 1 — Security with transparency:
Luxury jewelry showcases must protect while remaining visually light.
● Core Issue 2 — Brand consistency:
Varying store fit-outs weakened the clean Nordic identity.
● Core Issue 3 — Regional expansion:
Growth required a repeatable custom jewelry cases system.
How We Delivered
Step 1 - Diagnosis & Retail Strategy (Mar 2024)
Analyze customer paths + security blind spots
Define lighting temperature and showcase standards
Establish modular store kit sizes
Step 2 - Design & Approval (Apr–May 2024)
Custom jewelry display cases with concealed locks
Integrated LED lighting for gemstone clarity
Feature islands for signature collections
Step 3 - Manufacturing & QC (Jun–Jul 2024)
Step 4 - Delivery & Install Support (Aug 2024)
Store-labeled showcase kits
Install checklist + remote support
Deliverables
● Modular custom jewelry cases + wall display systems + feature islands
● Engineering drawings + lighting & lock specs
● Visual merchandising playbook
● Rollout kit plan + QA checklist
● After-sales support + expansion reorder program
Results & Impact
● Secure displays with minimalist luxury presence
● Brand-consistent execution across Nordic markets
● Faster store openings through standardized systems
Client Testimonial
"OUYEE captured the Nordic spirit perfectly. The showcases are secure, elegant, and consistent across all our stores."
— Head of Retail, SKARIN LUXE
Why OUYEE
● Trusted jewelry display case manufacturer for European brands
● Precision engineering + clean design language
● End-to-end project control + documentation
Core Departments
Contact & Support
Let's Discuss Your Needs
+86-18813963880
Room 3, No. 3 Ziru Road, Zixi Village, Huashan Town, Huadu District, Guangzhou, Guangdong, China
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