Brewline Coffee — Coffee Shop Counter & Display System | USA
An integrated counter + display + storage system built to improve service flow, maximize small footprints, and strengthen brand storytelling across locations.
Key Metrics
● 24 Locations Delivered
● 4-Month Program
● POS + Storage + Display Integrated
● Workflow-Optimized Counter Engineering
Client: Brewline Coffee
● Industry: Coffee / Café Retail
● Region: United States
● Timeline: Apr 2024 – Jul 2024
● Scope: Workflow planning · custom counters · wall shelving · menu/brand integration · logistics · install guidance
Our Strategy
● Unified: Consistent counter language + brand moments + merchandising rhythm.
● Modular: Counter modules and shelving bays adaptable to footprints.
● Efficient: Workflow-first engineering to minimize motion and speed service.
Background & Challenges
● Core Issue 1 — Small footprint, high throughput:
Counters must reduce steps and bottlenecks.
● Core Issue 2 — Display vs operations conflict:
Product display often blocks workflow.
● Core Issue 3 — Inconsistent build-outs across locations:
Expansion needed a repeatable fixture system.
How We Delivered
Step 1 - Diagnosis & Workflow Strategy (Apr 2024)
Observe order flow: queue → POS → bar → pickup
Identify bottlenecks and wasted motion
Define fixture standards per footprint type
Step 2 - Design & Approval (May 2024)
Custom POS counter with integrated storage
Barista station layout with cable management and access points
Grab-and-go zone integrated without blocking queue
Step 3 - Manufacturing & QC (Jun 2024)
Step 4 - Delivery & Install Support (Jun–Jul 2024)
Labeled counter modules + installation checklist
Remote support for opening-week adjustments
Deliverables
● Custom counters (POS + barista station) + wall shelving + display modules
● Engineering drawings & material specs
● Workflow setup guide (opening-day readiness checklist)
● Rollout playbook (kits, packing list, QA)
● After-sales support (replacement panels, hardware, touch-up)
Results & Impact
● Faster service flow with fewer bottlenecks
● Cleaner merchandising without sacrificing operations
● Consistent branded experience across locations
Client Testimonial
"OUYEE understood that a coffee shop is an operations business. The counter system improved flow, and new locations now open with consistent execution."
— Head of Store Development, Brewline Coffee
Why OUYEE
● Workflow-first retail engineering
● Modular manufacturing built for rollouts
● End-to-end control + documentation for distributed installs
Core Departments
Contact & Support
Let's Discuss Your Needs
+86-18813963880
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